I think there are two issues:

1) ToS - seems problematical. My guess is the author knew that and brought it up to get it banned or at least a clarification from Blizzard.

2) effect on the market assuming it were legal. Take the way ebay works: when I place a bid, I can also place a secret price and the server will raise my price automatically. Nobody calls that botting or thinks it a bad thing; it more efficiently auctions your product. You could do something like that in WoW provided everyone got to do it. The problem is not a price gets automatically undercut, but rather some but not all sellers have the option. It would make for more efficient markets - efficient markets are less profitable for middleman, better deals for customers. The people who make the gold in the AH would probably complain much loader than the cheers of the people who would get a better deal.

Part of the problem is that the WoW AH is so unsophisticated: if there were a way to place buy orders, then there would be a limit to how low the undercutting would go before it triggered a buy order.

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