I disagree with your "f people are using guild to "socialyze" then they have even bigger problems then they think they have."

MMOs are for socializing, for that's the point of what an online game is. If you don't like socializing, you need to go back to one player games, or at least accept that's what people do on online games. Communication between players is a vast majority of what makes up an MMO.

Until it begins to replace a real life.
"Internet Friend" (mmos, "social networks" etc) is empty expression. Meaningless and pointless , but very useful for marketing purposes. "time is money, friend!". people spending their time pretending they have a lot of "friends" makes even more money.

Actually quite the opposite the net gain value would be people who pay but barely play, since they dont use the resources as much as a person that plays more time, they are the ones that represent a bigger net value.

Please be warned that the following post contains very controversial ideas!

@ BlackTiger

"If people are using guild to "socialyze" then they have even bigger problems then they think they have."

As a non-drinker I could say:

"If people are using alcohol to "socialyze" then they have even bigger problems then they think they have."

I do *not* mean to say that going down the pub with friends is a bad thing. I'm simply pointing out that different people see the world in different ways. I'm happy to sip lemonade, but have no interest in this whole Clubbing thing. You're happy to shoot mobs but have no interest in on-line friendships/etc. Neither of these points of view is any more correct or more wrong than the other.

Conclusion: Chill dude :) You may not like to live that way, but don't bash people who do.