I recall starting every single character so I could hear their individual starting stories. That's what sold it for me from the get-go - but then I discovered emotes, like /dance and /silly, and I was instantly hooked. To this day, I still have random dance parties in raids for grins and giggles.

Also, what's kept me still hooked, two years after starting this game, is the sheer amount of story that's told in the game. One thing I never liked about games as a kid was that they eventually end - either by dying one too many times, or by completing the game. With WoW, there's not really an end to what you can accomplish - there's always another path to travel, and another way to travel that path. And each character is an individual coming up in the world, starting as someone with literally no experience in how to do anything, and ending with becoming a hero. There's always something new to learn in the game, if you want to play it that way, and that still makes me grin to find something I'd not yet encountered, even with my six level-capped characters.

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