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11-01-2010 @ 10:15AM
I agree. I can't decide if this is a mistake, or genius on Blizzard's part. After years in the reseller business, I grew to understand that anytime an OEM would circumvent their distribution channels to sell directly to consumers, it was basically spitting on the resellers/retail vendors. How much LESS money will Gamestop and Best Buy now make because of Blizzard's direct-to-consumer system?it's a GREAT IDEA for the customers, but you can bet that the CEOs of the retailers are pissed at Blizzard right now.
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