think of it this way - it is just 7 days, not a whole months.

I did about 6 hours ago. FML.

Missing out on $3.50 is worthy of saying FML? *shrug*

I paid my sub last thursday, and i receive a mail with 7 more day to play =)

I never understand rewarding those who have left the game with free playtime instead of those who faithfully play and pay every month.

Well, I guess I understand why they're doing it... but I don't really like it.

My account has been inactive (Frozen) for months and I never got this email. Looks like I got screwed.

They aren't rewarding them. It's a marketing thing ... they want ppl to come back, and a bit of free time to hook them up again is a pretty good way to do it.

EVE Online does the same thing for every expansion.

Except that expansions there are free, come twice a year and its 5 days instead of 7. And first month of resubscription is bit cheaper than a normal month.

"I never understand rewarding those who have left the game with free playtime instead of those who faithfully play and pay every month."

I don't think you understand how business works then.

If you're going to play and pay regardless, why should they give you anything? The bottom line is money, and giving you free playtime isn't going to make them any more money, whereas attracting back lapsed customers is.