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11-30-2010 @ 4:51AM
Blizzard is (part of) a corporation. Corporations exist solely to make money. Taking money and giving it away without a profit-oriented reason is actually harming shareholders and can get a corporation into a lot of trouble. This is why it doesn't make sense to criticize Blizzard for not being more "pure" about this. Absolutely they have some ulterior motives in producing a pet for charity and keeping half the proceeds. It does make people feel better about purchasing the pet, and might help increase sales. From a corporate point of view, just giving the money away without getting anything in return would be irresponsible.This is how the world works. I agree with an earlier poster that the best way to describe this is win+win+win. Blizzard wins some more money, but the charity also wins a large donation and we get adorable pets.
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