You mean now they're just like NORMAL ACHIEVEMENTS?

Oh. No.

to unexpectedeof.

That's the issues. These are not normal achievements. Nor is leveling a guild a "normal" leveling experience. To gain these achivements you need other people from your guild to collaborate to succeed. No other system in WoW exists that requires you to do things as a guild, so why should this system function exactly like other systems in WoW?

A guild is capped in XP ( to the absolutely lowest common denominator) and the only way to advance as a group was to achieve as a group. Now to advance as a group within this guild leveling system, you simply have to log on and level/play as you normally would.

Imagine if you were only able to level your character 4 bubbles of experience per day and had no way to excel? What if you could only earn 1 item a week? What if you could only kill 1 boss per week (from any instance). That is what the restrictions placed upon guild leveling are like. Guilds that are more organized than others should be able to succeed faster, and now that has been removed and every guild that has more than a handful of active members will all level at the same rate.