Wow, this was a big mistake by Blizzard. The core of Guild Achievements is that people would work together and achieve a positive, tangible benefit for the guild. This was something that our guild really rallied behind and held onto going into Cataclysm. We had members saving all of their greens to DE after Cata came out so that they would count towards the DE'ing achievement (instead of DE'ing them when they got them and funding their own causes). We also had members farming up tons of meat to stockpile feasts that would count toward 5000 feast cooking achievement. We had upwards of 3000 feasts saved up and ready to go.

Now, all of that hard work was wasted. There is no tangible benefit for the guild other than a pointless achievement. I can understand if Blizzard was worried about guild's leveling too fast because of achievements. However, the philosophy, the core idea behind it was a good one. Would scaling achievements so that they give less reward be a more prudent solution rather than scrapping the whole system right outright?

Removing any game mechanic that encourages people to do something for the greater good rather than be selfish is just a mind boggling.

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