Kylenne and RiderGeshtar basically said it perfectly, but I have a few additions and anecdotes.

I first realized this issue with the big wallpaper that Blizzard put out for the anniversary- when I noticed that there were only two women, and both of them were, ahem, well proportioned. Now, attractive people are more likely to inspire confidence in followers, I'm sure that's well documented, but I've read some studies that suggest that fashion, and western culture in general, emphasizes shrinking the female body to make it less threatening. I don't know if that's what's going on with the sexualized women in warcraft, but it isn't reassuring, nor is the vulnerability of the plate/mail bikini that all the new females seem to have to wear (dragons included.) That exposed stomach just looks like an intestinal injury waiting to happen.

I am glad to see more awesome supporting females in WoW, though. The dwarf shaman in Deepholm is amongst my favorite characters ever- she almost makes up for the fact that I can only think of a single female questgiver in Uldum (unless, I suppose, some of the Tolvir were female and I wasn't paying attention). Sad, too, because I recall that the supporting women were pretty tough in the Indiana Jones films, but apparently not so much in the Harrison Jones saga. (I can't speak to the other zones, because those are the only two I've really explored in any depth.)

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