You fdidn't include the second part of the quote:

Be excellent to each other and PARTY ON dudes. Words to live by.

As a guild group we went through normal dungeons fairly easily. Most of us in blue 333 gear and LOSing and CCing like crazy. Ventrilo helps immensely and I have no desire to do these in a PUG, as I despair of most people knowing what CC is, let alone have it on their action bars.

When we were a few points above the average item level required for heroics, in we went. Three heroics later (let's try another one) and lots of wipes, we concluded that a little more gear level, knowledge and organisation was necessary. Yes we wiped, but it was fun and trying something hard for a change was great.

I have no doubt that highly skilled, informed and well-geared people may find these heroics easy, but they will be in a very small minority. The truth is, they're very challenging for most of us and that's a good thing ;-)

But doing them in a pug at the moment is really an exercise in masochism.