I find that I only really roll males when I find the females of a race less attractive than males (so far only blood elves and draenei; feel free to go wtf).

Yeah i have a pretty varied mix of both male and female characters. I just go with whichever gender I prefer the look of for that particular race.

I always find it interesting what motivates people to choose their character appearance. Some people pick what they're attracted to, some pick what they want to look like, some pick what they do look like....and I always just pick whatever I think will make an interesting character.

My main is an old bearded black guy. I'm amused by how often this throws people off...being that I am actually a young blonde girl. I'm an artist and I just like designing my characters based on what I think would be interesting to draw. So many of the human looks were the typical fantasy lore European. I picture my mage to be this wizened, stoic type that better represented his wizardly skills than your typical sword-swinging norseman.

Likewise to Draelan, I play both male and female characters, though I have more female ones than male.

It's usually for a few different reasons that I pick male or female when making a new character: a mix of the idea I have for their background/story, what names I have in mind, what race/gender combos I already have, how interesting the race's customization options are... (coughblargatfemaleworgencough).

I'm in that category too. My main's a male, and my new alt I made to roll with my friends is a male night elf warrior. Is this some kind of commentary on my mentality? :D
Also I picked my main's appearance to be as ugly as possible, because then my friend would have to be seen with me :)