Blizzard 20-year anniversary retrospective video now online

Reader Comments (Page 1 of 1)

3-09-2011 @ 1:24AM

Mr. Tastix said...

The first rule of a business is to make money unless your company is a non-profit organisation. If you don't think about potential profitability of the services and products you're selling, you may come to find you don't last more than a month (if that) and your supply of cashflow starts running dry, very fast.

A lot of the people who manage game development or publishing companies didn't go into the business with the mindset of just making money but also providing a decent service. They thought they could do better for gamers than what was already being provided (this is how Activision started, in fact).

You can still "grow up", become professional, make money, and play with the "big leagues" without losing touch with what you once were and why you originally came into the business. If money was your goal then that's fine, but I think that will lead to problems with clients in the future (look at how most gamers see Bobby Kotick, for example).

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