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3-14-2011 @ 11:06AM
"Just strikes me as overly cocky on Blizzard's part. Doesn't seem like a good business model to link to a website that is making their advertising revenue from your newest/biggest current competition."It's not "overly cocky" if you're right. Rift could gain eight times its current membership and still not have more than World of Warcraft. (http://en.wikipedia.org/wiki/Comparison_of_MMORPGs) It may get there eventually, I have no idea and no one else does either, but if Blizzard acts like WoW is an 800-pound-gorilla that can sit anywhere it wants (or in this case, link to anything), that may look cocky, but in Bliz's defense, it's true.Besides, good publishing strategy regarding advertising is more complicated than that. Ad sellers sell to whoever the highest bidder for their usual audience is, barring really offensive things. For fan sites and magazines, I'm sure that very often includes other companies trying to "poach" the audience. But if WoW is an 800-lb-gorilla of a game, then wowhead is an 800-lb-gorilla of a fan site. It seems to have decent information about everything in the game, as far as I can tell, and great information about items and factions, all with quick loading times and unobtrusive advertising, at least relative to most such sites. (Sounds like fan-site-fanboyism, I guess...) If Blizzard wants to link to any outside resources at all, they can't justify NOT linking to wowhead.com, I don't think. They certainly can't delink anything that ever runs ads for competition. It would be unnecessary because most of their competition isn't going anywhere even with links, and would cause more ill will than any benefit it gains.
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