PAX East 2011: Will World of Warcraft ever go free-to-play?

Reader Comments (Page 1 of 1)

3-17-2011 @ 9:35AM

Furiursa said...

I would expect to see them drop subscription fees before ever considering going to F2P.

If they dropped the sub to, say, $9.99 a month, believe it or not they'd get an influx of people. Dropping it further? They'd get a larger influx of players.

I DO expect sub prices to one day drop, but I don't expect a F2P WoW anytime soon.

3-17-2011 @ 9:43AM

Broken Bottle said...

This.

This would certainly be an option prior to going FTP but I don't even think dropping subscription prices is high on their list of options. Like they said above, Cataclysm sold 5M units in the 1st month. With that kind of response they could keep cranking out expansions to sustain their subscriber base and not even have to consider any other options until those sales start to drop off...

3-17-2011 @ 10:42AM

The Dewd said...

Ah, but if they wanted to, they could run a campaigns like this:

Convert your WoW subscription to Titan and get your next six months of WoW at $5/month.
Free with your Titan pre-order, get six months of WoW (new accounts only).
Included with your Titan-CE purchase, $100 worth of credit for the F2P WoW store.

I'm not even a marketing genius and I came up with those off the top of my head. Imagine what Blizzard's folks could come up with if they decided to change things when Titan comes out.

3-17-2011 @ 4:57PM

blancester said...

Get your ingame titan pet for WoW and vice versa.

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