Those of us in RP guilds, too, have been having some trouble with burnout. I've seen a number of people in my server/faction's community decide to quit (Murphy's Law resulting in it being some people who I least want to see go; the bad ones cling to the place like a barnacle to a ship) and I think a lot of the reason has to do with them being bored by the expansion.

Instead of rolling a new main or a lowbie, they do all the new zones and then get bored. There were only five new levels and not that much new for existing high-level characters (I'm not complaining; don't get me wrong -- I do raid with my main, and I'd like to get Loremaster for her) but I see a lot of complaints that Wrath offered a lot more for top-level characters than Cata does. (I started playing around a year ago, so this is the first expansion for me).

The old world did need a redo, and Outland needs one next, but I think the nature of Cataclysm has to be considered as a factor in at least some of the burnings-out.

While I have no intention of leaving my guild (we're doing pretty well; we have a lot of dedicated people in it who do all sorts of things, as we're an RP guild with no set goals/theme), it's often quite hard to see the frustrations that friends go through who are a little more traditionally raiding oriented. I offer what help I can, at least, though -- be it chitchat in their OOC channel, participation in their dungeon runs (and raid groups when my own raid group stops running the raids they'll be wanting to start with) and roleplaying and/or organizing RP events with them.

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