It could be even easier if they just added something that Excel has used for many years as an option in their find and replace function: Match Entire Cell Contents. This excludes case, but only returns items with exactly what you type in, not just partial matches. Would be an easy check box to add to the interface and an easy bit of code to add to the AH functionality.

As for the "Retail or Wholesale?" section, I wholeheartedly agree. But I don't think we'd even need to have separate sections, as some have suggested. This morning when I traded some stocks and options, there was a bid price and an ask price for each security that I traded. What we have now on the AH is basically just the ask price side of it. Supply side only. But if we added the demand side of it, the bid price, it could have exactly the same functionality described by the author, all on the same line we currently use, without having any additional screens or sections. It is a bit confusing since right now you can also bid on an auction, which is a conflict in terminology. But terminologies can be adjusted easily enough, and then people can put in true bids for items, even if none of that item currently reside on the AH, leaving that amount of gold in the AH for as long as they wish to leave it.

I also wouldn't mind the ability to easily change my asking price (currently the buy out price) for a small fee.

AuctionLite has a tab where you can search for items to buy (separate from the Browse tab).

If I ask for "Silk Cloth" it will search for listings under the title and show the options with that name in the title.

Choosing Silk Cloth from that list will allow you to get only pieces of silk cloth, organized by price per item.