Back when patch 3.0.2 hit, World of Warcraft took a page from the rest of the gaming world by adding in those ever-addicting things called "achievements." No doubt you've had plenty of experience with them by now. If you haven't specifically worked to complete any, you've at least stumbled upon a shiny flashing box or two. Not everyone's a fan of these systems, of course -- but for many of us, there's a lot of fun to be had in these secondary objectives.
Fast forward two years, and Cataclysm has ushered in a new era of virtual accomplishment with the new guild achievements. While they initially allowed guilds to level past the daily experience cap, they have since been hotfixed to play more of a non-mandatory role in the success of a guild. Essentially, they are now just like individual achievements -- except damn near impossible to complete without a little help from your friends.
I've personally always been a fan of achievement hunting, so I've been thoroughly enjoying this new subset of tasks to work toward. In this spirit, I've definitely done some things I might not have done before. Critter Kill Squad, for example, led my guild to a rather fun midnight murdering spree in Terrorweb Tunnel. Also, for the first time, I'm in a guild arena team doing regular matches. Hell, I even decided which alts to level based on which race/class combos we needed the most.
Have the new guild achievements caused you to make any of these kinds of changes? Are you perhaps taking a more languid approach by slaughtering penguins and bunnies only when it happens to be convenient? Maybe, like with regular achievements, there are a lot of you out there who simply don't care one whit. Tell us all about it!