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4-19-2011 @ 12:28PM
Drawing from market segmentation — where the A group represents loyal and active customers; the B group, qualified and likely prospects; the C group, possible prospects; and the D group, unlikely prospects — Blizzard is aiming squarely at Bs, presumably in an effort to leverage brand and crossover appeal. It's sound marketing, and the natural evolution of Battle.net's gathering of all franchises under one umbrella — in the past, Blizzard seemed to rely on Cs through the 10-day trial and recruit-a-friend, almost certainly with mixed results.This may or may not be in response to suspected losses for World of Warcraft's subscriber base.On that note, Belghast's derision is unnecessary, but player-side activity data corroborates the general and reasoned perception of Warcraft's activity: after an end-of-expansion lull, log-ins and hours played skyrocketed with Cataclysm's launch, only to begin plummeting at about the same time guild leaders everywhere hit the forums looking for able bodies to keep raids from collapsing. Who here hasn't witnessed significant drop-off? I'm personally enjoying the game (criticisms aside), but the same can't be said for a lot of colleagues; they've voted with their feet.Are the two related? I don't think we know enough. We'll have to see.
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