I've had issues like this too. After a few months, haters tend to gorget, but a lot can go into how well people remember. My guild that had this problem, Myrmidon, was over it in a few weeks once the haters gave up, because it's a fairly generic name. Names that stand out on my server tend to have attatched reputations, for example:

FLYING RAPTORS, an absurd non-sequeter that's been on my server forever, mostly known for its eccentric guild-leader with a simmilar name

HOHA: Stands for Horde-on-Horde Action, forced to change their name at the beginning of Wrath to its current acronym, they're one of the largest guilds on our server, and were recently our server first for getting guild level 25.

Blood and Cupcakes: a large-ish guild that you'll see everywhere in questing zones, very friendly and happy to help, they leave an impression

Vini Vidi Vici: When I payed attention to them back in BC, one of the best raiding guilds of the alliance in my server, named after one of the most famous phrases of all time, used to be known for their massive world-pvp battles with large horde guilds, not sure what they're up to now.

All of these have iconic names, whereas a lot of the guild I've been in (Myrmidon, Thunderstruck, Zerocool, Driven) are all single words or portmanteaus that are either semi-obscure references or simple evocative phrases, and thus not very memorable to those outside the guild.

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