I'm just going to copy paste most of a comment i made about realm activity on my RP server, that is relavant here. In a nutshell, I agree with you Stella, but I believe there's method (whether we like it or not) to the madness:

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What you are alluding to, in stating the problems you see, is not just our server. The game in general (much as I love it) has been purposely turned into something less addictive. I personally blame the blizzard courting of the Brazil market. Apparently they have a really twitchy "It's an addiction, KILL IT!" triggerfinger, and so WoW becomes less a 24/7 occupation, and something for organized, deliberate play with friends.

Now, if what you're suggesting is just that, on a server level, good on ya, and I wish you luck!

As we all know, the game is still generally accessible alone, it's not FFXonline (ie: most must group to get past the newbie zone) or anything... it's just kinda mind-numbing when alone at 85. Given the huge blazing sign being pointed at guild play, it's not surprising that stepping outside those lines is less... illuminated than where the streetlights are. Because of this, there are less people standing around, I know I tend not to do it anymore. Since standing around has been given less lustre (ie: the stuff once stood for around for is less attractive... as in PUG-unfriendly dungeon finder content at this stage of the expansion), and standing around is the number one contributor to random acts of RP... the snowball rolls.
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Essentially, I think we are being encouraged to log in less, "for our own good". After all Blizz gets the same amount of money if we log in once a month, and it's not in their best interest to appear to "require our lives" to advance or "excel" in this hobby.

Just my two cents.

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