A: Guild Challenges coming in patch 4.1 are designed to help address this issue. Obviously we already enforce a cap on the amount of XP that can be gained per day to keep the disparity from being too large, but it's clear that smaller guilds still need some help. We'll monitor the impact of Guild Challenges and see if any further changes need to be made.

A: We knew when we decided to add guild features for Cataclysm that this was one of the risks. If the guild perks and rewards aren't interesting, then there is no motivation to join a guild or work to improve your guild. On the other hand if they are too powerful, then you feel shackled to your old guild, even if it's not a healthy relationship for you. We were careful to only choose perks that didn't contribute to player power, and we let you keep any rewards you earn if you ever have to leave your guild. The perks are nice, no doubt, but you're going to have less fun in an established guild of jerks than you would starting your own guild with fewer perks.

We don't think recruiting random people is healthy for a guild. Rewards are never going to be a substitute for strong social ties. We really encourage as many people as possible to seek out guilds (and we hope the new Guild Finder will help with that), but joining a guild at random will likely end in tears.

On the other hand, there may be some benefit to having less churn on starting guilds. Before Cataclysm, some guilds would get started halfheartedly and then crumble again after a few weeks or months. Maintaining an active guild asks a lot of the guild master and leading officers. If you join an established guild in Cataclysm, hopefully it will continue to be around for awhile. But because of reputation, even brand new guilds may seem like a more serious option than they were before Cataclysm, since the founders of the guild know that anyone interested is likely looking for a long-term home and are not just hopping from guild to guild.

A: We don't really have any interest in controlling who a guild leader chooses to kick, or when. Guilds are fairly transparent and simple player-run groups, and we have to be extremely careful about what systems we implement that impact how people can operate their guilds. We could absolutely make it more difficult for guild leaders to kick their members, and that might help very slightly with these situations, but the result would actually be that guild leaders would just be much less likely to invite new members. We want people to be in guilds, as opposed to making guild masters afraid that if they invite someone they may never be able to kick them if they don't work out.

Allowing players to keep some level of guild reputation is an option we can look into to help with this situation, though.

A: Guild housing is something we have discussed many times. It would be neat to have a place for people to hang out, but every time it has come up as a possibility we don't think that is worth the amount of time and resources it would take to implement (and do it right). This is one of those features where if we ever decided to do it, the benefit would have to outweigh other content we could be working on. Also, we don't feel that we need any new ways for players to hide themselves away. If possible we at least like people to be hanging around in the cities, if not out in the world. We know that many guilds, despite lack of official guild housing, have designated meeting locations throughout the world, which we think is really cool. If you don't have one yet it might be something to explore.

A: We implemented a daily cap so that more players get a chance to contribute every day. A weekly cap would make this more difficult since a guild might hit the cap the first day, leaving no experience for the other members to gain over the remaining 6 days of the week. If you could only login on Thursday, and the cap was always already hit before you could log in, you might not be as interested in this whole guild progression thing.

However, we will be reducing the impact of the cap as we move though the Cataclysm patches. We will most likely start by increasing the daily cap, and removing it from more of the higher levels.

A: The experience gained from a quest is directly related to all of these factors, which is why we use it as a basis to reward guild experience. Clearly this value is much smaller at lower levels and we know that this does not feel great with the current tuning. We're going to tune the XP multiplier for doing lower level quests so it doesn't feel like such a waste. Guild reputation suffers from this same multiplier issue too, and when we tune the experience the rep gain will be improved as well. Rep gain will also be much improved though in patch 4.1 with the introduction of the new guild tabards, and increased values on clearing dungeons, raids and winning arenas and battlegrounds.

A: The best way to deal with this situation is to immediately contact a World of Warcraft Game Master.

We will continue to pay close attention to and work to protect the various in-game cultures in each region. However, we don't have plans to change the structure of the system at this time.

A: This is one of the main reasons 4.1 has new guild tabards with 50/100% bonus to rep. We made sure to place these at friendly and honored so they would be easy to obtain by alts. We are considering adding an even larger bonus to an exalted, BOA version as well. Great minds think alike!

A: Yes, we will continue to add rewards to the system as necessary. A great example is the guild reward we intend to add in patch 4.2 for guilds that obtain the new legendary staff. Guilds at level 25 also get the benefit of large gold deposits for completing Guild Challenges. Capping the guild system at level 25 felt right for the amount of content we wanted to provide in Cataclysm. We designed the system with expansions in mind, so raising the cap is something players will most likely see down the road.