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5-09-2011 @ 7:03PM
Of course the profit levels have risen... I'm sure Blizz is swimming in it from all the micro-transactions, especially race changing to Goblin and Worgen.
5-09-2011 @ 7:10PM
Probably also has something to do with being relaunched in China
5-10-2011 @ 12:43AM
It's not just about content, it's about how they handled the expansino changes to healing and heroics, they made the game less accessible so big surprise, there's less people interested.
5-10-2011 @ 1:34AM
A 5% decrease after years of double digit increases would not worry me. Now if a quarterly downward trend continues, then it will become an issue. That being said, I'm sure blizzard has been putting a lot of cash in their mattress for when they need it.
5-10-2011 @ 10:27AM
Race changing goblin to worgen? That's the least of it: Faction changes, server transfers, the remote auction house/guild chat, star ponies, mini pets... Blizzard has done an excellent job of offering ancillary services to increase revenues. Profit has certainly not been a problem, especially on a per account basis. Even if per account profit is up, Blizzard needs subscribers to be able to take advantage of those services.The problem is that a 5% decline on a subscription base of its size is worrisome considering our proximity to the latest expansion. Subscription numbers peaked at the END of Wrath of the Lich King. If anything a new expansion with tons of content, revamped zones, upcoming raids, and new races should have increased the subscriber base; instead we've seen the opposite effect.There are any number of possible reasons; longer queue times, more difficult content (dungeons requiring intelligent crowd control), repetitive content (instead of making a +10 gem I make a +30 gem: Woo-hoo!), class changes that have upset players, unbalanced PvP, or any combination of the aforementioned or things I haven't considered. Heck, it's the first time subscriber levels have fallen: It could even be a statistical outlier! Finding out the real reason, though, should be of top priority to Blizzard.Personally I'm on break from the game itself right now as I focus on my family, job, and school (though I like to keep up on developments, hence, here I am). As the current subscriber base ages I've noted that many of my peers fall into a similar category.
5-10-2011 @ 3:01PM
Also, there's the possibility that Cataclysm was not a well thought out expansion. Several factors which created the surge in Wrath were disregarded in favor of trying something new.A lot of people INSIST that Cata is the most wonderful thing since sliced bread, almost because if it's not then their source of happy-time will crumble. It's not. I lived for Wrath - loved it - right through to the end. Bringing in a whole continent with its own personality and feel was brilliant and felt very new and refreshing. But Cata: Tweaking old content and mixing the zones in with old zones needed to be done, but as an expansion it failed. Launch sales numbers do not equal a successful expansion. It left the player base feeling aimless and starved. 11.4 represents a lot of accounts left subbed, but not active, and endgame grinders.Let's call a spade a spade. You get no bonus points for gushing all over them.
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