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5-09-2011 @ 7:43PM
You're right; in the real world a 5% drop in paid subs for a 6 year old game doesn't sound like much to us, but in the business world, a 5% drop in userbase that could possibly affect up to $9mil of revenue per month is a very big deal (that's assuming everyone pays $15/mo, which is almost a statistical impossibility). So, that could be up to $9 million per month at risk and it may be trending downward (or upward) ... we don't really know. And to an investor, nothing is worse than *not knowing.* So yeah, this is a pretty big deal for the business folks, but Blizzard can point to new revenue streams in pets, mounts, race- and faction-changes to cushion the blow.But for the rest of us, it's business as usual. Well, if you're not totally fascinated by financial analysis.
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