Agreed.
Around patch 3.2, I would barely play WoW. I decided to completely stop playing instead of playing less than 2 hours a week. It was a lot better.
I stopped playing until Cataclysm came out.

I quit for the entirety of Burning Crusade and honestly thought I'd never play WoW again. Then I played the ever-unliving hell out of WotLK. /shrug

i quit for 9/10's of BC, then WOTLK got me back hooked in, and i love cataclysm.

my guild is slowly dying (even the core of friends i've played with for years is starting to fade away, which i thought would never happen). so i've decided to roll an alliance priest alt on the same server (so i can still feel somewhat close to them if they log on) that i plan to raid with eventually. raids need healers, right? i'm really into the alt for some reason. i think it's because i've played horde for so many years that it's nice to see stormwind again.

i also play on a pvp server so i'm excited about killing them when i'm max level...we'll be on the same vent and i'll be eavesdropping on their locations >=)

Essentially this. If you can't play with your friends, play something else. You may be surprised to find some of your fellow guildies are in the same boat! Nothing helps with bonding than learning a new game together