I wouldn't call DPS a measurement of dedication. Another warlock in my guild is consistently at the bottom of the charts, often below the tanks. He doesn't stand in fire, he has over 90% attendance, leads our 2nd group when we split our 25 into 10's, has been in the guild since Naxx, always follows mechanics and does his job without complaint. He's always the guy to kick you down with consumables if you ran out, pass on upgrades for other people, and happily sit out for the night if we have 26 people on. He's one of the most dedicated people we have, he just doesn't put out good numbers. We've tried figuring out what is causing the issue, we know he's frustrated by it, but something for him just doesn't click. IMO, he's as deserving of it as anyone else in the guild, but if offered I know he would pass.

I'm greedy, so I want mine first. But when the second Branch drops I will have no issue with giving it to him.

The people who prioritize DPS numbers over things like dedication are the ones who will see their guild member with the legendary transfer off the server a week after they get it...

I agree with this. In a tiebreaker scenario, DPS is a factor. You WILL get resentment within the guild if you pass over other people that have similar levels of attendance/loyalty/etc and give it to someone that consistantly underperforms. I also agree with the article: it shouldn't be the prime consideration... but that's not the scenario leebuttrill described at all.