For me the price does not matter. It could be $0,01 for all I care; I will not pay for extra services inside WoW, at least not while they also charge a subscription.

Blizzard is getting greedy. It's seeing the few F2P players that spend rivers of money on the games they play, and want something similar in WoW, only without letting go any of it's current subscription revenue stream. I really hope this plan of theirs sink, and fast.

WoW is already the most expensive MMO to start playing. Blizzard has the gall to charge $120 for the full set of game+expansions, while it's competitors stop at less than $60. It's the one game that already offers a $3/month optional service so players can check the AH and guild chat on the move (thus making what I would consider the "full" subscription $18 per month, the most expensive one among the best known MMOs). then, just after the news it's player base has failed to grow since WotLK's launch, they bring news of a new paid service? Please. If they want to return to growth, the last thing they want is to be seen as expensive - at least, not more than they are already seen.

Unless they want to increase revenues, and player base be damned. Which I hope is not the case, it would be basically killing their cash cow (WoW) for a quick buck.

BTW, yeah, this is a rant. From someone that, for over a decade, has bought every single PC game or expansion Blizzard has produced, and a few of the console ones, but has been really taken aback by some of Blizzard's decisions regarding SC2 (lack of network play, language and region locking of the game, online activation, collector's edition sold for about $280 in my country) and, now, WoW since Cataclysm. SC2 is the first Blizzard game I've not bought in a long time, and I've already come to regret buying Cataclysm.