Erunno's video is incredibly effective. It hints at the motivations that drive the character and uses a brief flashback to tease the audience about backstory. I was definitely curious about what's going on here. One of the reasons it's so successful is that Erunno only gives short, matter-of-fact glimpses at the story hooks, without proclaiming "there's some relationship to Illidan!" in huge letters.
Commissioning machinimators to create roleplay trailers is a fantastic idea. It helps introduce additional artwork into the community and helps supports the machinima creators. The quality of this video shows why roleplayers could benefit; this is a trend worth supporting.
Interested in the wide world of machinima? We have new movies every weekday here on WoW Moviewatch! Have suggestions for machinima we ought to feature? Toss us an email at firstname.lastname@example.org.
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