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6-10-2011 @ 7:30AM
Just need to remember that it's Blizzard-Activision, not just Blizzard. Blizz may still be the great game-designer at it's core but that's mostly what they are - game designers. Activision on the other hand is a holding company who's sole purpose is to maximise profits for shareholders in every way possible. The people who are payed to milk as much money from things as possible see it as a science and this does involve marketing ploys etc. Just like it probably wasn't blizzard's idea to start selling mounts and companions online for RL money.
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