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6-17-2011 @ 1:23PM
No amount of DRM will turn a pirate into a buyer. To me, this is an un-assailable fact, when a pirate bumps up against a technology wall that he/she cannot overcome, the frustration will turn into bad will toward the publisher.Newell has the right idea, when you find that people are pirating your IP rather than paying for it, you are best served by attempting to find out why. If your shop cannot afford to do better Russian localization, perhaps you have no business in the Russian market. And if you have no business in the Russian market, Pirated materials are not lost sales, you cannot lose a sale you never could have made.DRM is perverse in that it is often punishes domestic, paying customers in an attempt to keep non-domestic pirates from enjoying your media. It also lowers the value of the product making piracy more attractive. A DRM song that only plays on one devices is worth less than a song that plays on any device, If the value proposition does not stand up, piracy is more likely.Providing value to your customers is hard. Digital media is scary because it has zero marginal cost for reproduction. When you add that together, it is easy for a CEO to convince stockholders that falling profits are due to piracy rather than an inability to provide value to the customer. As long as corporate boards are made up of baby-boomer white guys with a thin understanding of the digital marketplace, DRM will trive. Only when there are more "digital natives" on corporate boards to call shenanigans to that excuse, will DRM really abate.
6-17-2011 @ 9:54PM
I hate DRM. Which is why I will never buy Grand Theft Auto IV on PC no matter what gets bundled in the deal. I may get it on Xbox 360 but not on my main games machine as the amount of DRM on the game is just frankly taking the piss out of the customer. It inconveniences the honest buyer and makes the pirates and the warez scene frequenters rub their hands in glee.It should die a quick and painful death as far as I am concerned.
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