It's no secret the card game market here is massive (and I mean MASSIVE- I live relatively in the boonies and pretty much every card game imaginable is played on the 2nd floor tabletop area roped off in each gaming store). It makes sense they'd push the card game here, and there were even rumblings of some WoW/SC2 localizations getting pushed here soon as MMO-Champion's leaked chart showed last month.

The odd thing is the timing. Most card games here are not standalone games. They're tied to a TV show, video game, or some kind of external media that lets players get engrossed in the IP outside of playing with their friends. If Blizzard just releases the card game, it's going to lack the "engrossment" factor all other successful card games here have.

If Blizzard plans on releasing WoW here soon, then great. This will help cement the IP for players that do PC/Mac gaming on the side. If they don't, they should really pursue a card game arcade unit model or something that's inherently more popular in this country. But a card game by itself will flop.

Reply