Consider first that from Blizzard's own FAQ on Faction CHange in the EU:

"Will my raid IDs be reset following a Faction Change?
Your pre-existing raid locks will not be removed or reset completely, but your character will be assigned appropriate raid IDs for those bosses you have already defeated earlier in the week"
source: http://eu.blizzard.com/support/article.xml?locale=en_GB&articleId=39811

This appears to confirm that it should not be possible or working as intended to be able to re-run bosses already killed.

Consider too that, that although Blizzard have now hotfixed it so that faction change will not allow you to set Heroic mode, it seems that there is nothing preventing guilds from re-running Normal bosses, which is confirmed by this thread on US forums;

'Regarding Aptitude's Faction Change'
source: http://us.battle.net/wow/en/forum/topic/2743727485?page=1

This gives them the advantage over those guilds not paying for this service of;

1. Additional practice/experience of boss mechanics on live bosses (i.e. not just PTR versions which can be buggy and often not as it is live. not mentioned in the thread)

2. Allows them to farm additional gear to improve their chances come Heroic reset (
admitted in the thread)

Both these factors will give them a real and tangible advantage over those other guilds not taking advantage of this which results in in game advantage for a paid service.

As pointed out in the thread it appears as a tacit acceptance from Blizzard of this practice, given that they chose to hotfix the Heroic reset but left the possibly to Faction Change and re-run Normal content.

It also shows the ambiguity caused by differing official FAQ on Faction Change, with a clear statement on EU (see above) and nothing mentioned on the US version;

Faction Change FAQ Part 1/2
source: http://tinyurl.com/mkym6k

I can't confirm what is on the Taiwanese site.

TLDR: It's a Blizzard mess.

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