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7-30-2011 @ 2:01PM
To the author of the article...WHO says that micro transactions in "free to p(l)ay" games are such a success ?Lotro , D&DO ? really, the only thing we know is that the publisher said they tripled the number of players in their launching week, which says NOTHING about money making in the long run btw... But 300% of 1 is not exactly "huge". Vague, no hard cash figures...were ever published.Now ... look at some Xfire stats, D@DO already dropped out of the top 100 in that sample a long time ago, In fact it is back to pre F2P levels again and Lotro is not exactly florishing either ... in that hitparade.The same applies to other so called free to play games like Runes of Magic.Facts: F2P games with microtansactions is the one of the last steps of existence in a P2P game. The last step is closing the servers because people don't want to pay for gear upgrades any more.Facts: on the short term it can increase INCOME, but in the long run it is counter productive as the initial drive dries up rather fast because of the "next new kid on the block" mechanic.Facts: microtransactions are very thin on long term intrest and serve the more casual Facebook kind of games than structured franchizes.Of course publishers make HUGE amount of money from a very small % of fans who will buy ANY stuff and franchized articles, just up to the point where general intrest fades and than it simply is game over... You can't build a world like WOW with microtransactions because the market is much too fragile in long term investment.Besides I am convinced Blizzard will stay with the subscriptions and simply offer package deals throughout all of their BattleNet services (like a sub combo for their new MMO and WOW in the upcoming years).I don't call in or out of the game pets microtansactions btw, because that's simply a form of viral franchizing>. But buying in game gear, those are microtransactions.Games which went F2P were a last resort to make money. read the word "last".
7-30-2011 @ 2:09PM
This is so incredibly wrong that I don't know where to begin.
7-30-2011 @ 3:25PM
Well:http://www.gamasutra.com/view/news/27416/Going_Free_Boosts_Turbines_DDO_Revenues_500_Percent.phpDDO about half year after the F2P transition:- 500% Revenue growth- Twice the number of subscribers (yeah, I'm not mistaken; there were more people paying for a subscription after it became optional than when it was a requirement).- Over 1 million new playershttp://www.joystiq.com/2010/10/07/lord-of-the-rings-online-doubles-revenue-since-going-free-to-pla/LotRO a month after the F2P transition:- Revenues doubled- One million new player accounts- 20% of the players that had left the game since launch returned.- Triple the number of simultaneous players- Paid subscriptions increased (yeah, here too. More players actually paying for the subscription after it became optional).http://massively.joystiq.com/2011/01/06/turbine-lotro-revenue-tripled-since-going-f2p/LotRO 3 months after going F2P:- Triple the revenue (which indicates revenue must have continued to increase after the first month of F2P)Either Turbine is a flat out liar, or F2P actually worked wonders for them. Both LotRO and DDO are going well, BTW; I've yet to feel as lonely in either game as I felt in a few WoW servers, specially when creating new characters.BTW, I never let my sub lapse on LotRO, even when I don't feel like playing a lot; the $5 of store cash makes up for
7-30-2011 @ 4:49PM
* continuing; stupid comment systemBTW, I never let my sub lapse on LotRO, even when I don't feel like playing a lot; the $5 worth of free store cash makes up for when I don't log as constantly, so I don't feel like paying the sub to only log a couple times per week is a waste.
7-31-2011 @ 6:48PM
@ the 2 Lotro and Ad@D lovers above.The shown links prove nothing about long term financial success of "free to PAY" games whatsoever.NOT a SINGLE dollar sign in those references you gave, only vague XXX% "growth" which nobody can trace or verifiy.You know what counts: is the DOLLAR facts not some "we had X % more players or activity" because just HOW much in $$$ people spend. Period.The WOW revenue for fiscal year 2010 was ...more than 1.41 BILLION dollars (the total Blizzard group was 1.6 BILLION dollars) while Activision as a whole made 4.3 billion dollars.That's the kind of STUFF I would want to see to measure "success", not some very VAGUE X % of % of % which of course are nothing but marketing stuff to say we are succesful in coverting a PAY to PLAY game into a FREE to PAY game in its first few months of transition period. What did you think about DOLLAR reports after 12 months of "free to pay" ? You can't show these because they hide them.But we DO have some figures and those independant figures that show that Ad@D dropped even OUT of the top 100 PC games played on Xfire (coming from top 50) since the free to play launch and Lotro stands a long way behind other P2P games (like WOw, rift, aion etc...)So the success was NOT proven in $$$ signs only in press releases a few weeks after going free to play and only expressed in non verifying %%% of unsubstantial and non specific materiel.You know 200% growth of noting is still 2 times nothing.
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