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7-30-2011 @ 3:25PM
Well:http://www.gamasutra.com/view/news/27416/Going_Free_Boosts_Turbines_DDO_Revenues_500_Percent.phpDDO about half year after the F2P transition:- 500% Revenue growth- Twice the number of subscribers (yeah, I'm not mistaken; there were more people paying for a subscription after it became optional than when it was a requirement).- Over 1 million new playershttp://www.joystiq.com/2010/10/07/lord-of-the-rings-online-doubles-revenue-since-going-free-to-pla/LotRO a month after the F2P transition:- Revenues doubled- One million new player accounts- 20% of the players that had left the game since launch returned.- Triple the number of simultaneous players- Paid subscriptions increased (yeah, here too. More players actually paying for the subscription after it became optional).http://massively.joystiq.com/2011/01/06/turbine-lotro-revenue-tripled-since-going-f2p/LotRO 3 months after going F2P:- Triple the revenue (which indicates revenue must have continued to increase after the first month of F2P)Either Turbine is a flat out liar, or F2P actually worked wonders for them. Both LotRO and DDO are going well, BTW; I've yet to feel as lonely in either game as I felt in a few WoW servers, specially when creating new characters.BTW, I never let my sub lapse on LotRO, even when I don't feel like playing a lot; the $5 of store cash makes up for
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