To clarify, I would go out with a bang. After killing the Lich King with its better, I would have fulfilled my Death Knight's prophecy. He would ride into the frozen wastelands a true hero.

I consistently find that this kind of fizzle out is the only real way to quit WoW- my buddies who call it WarCrack and such- I keep thinking- you don't stop something easy and fun like WoW, you must always crowd it out. Decent Job, Family, Kids, Social stuff- and of course other games at other times- they just crowd things out. The idea isn't to quit something fun and relatively harmless like WoW- it's to crowd it out with other things you enjoy more.

That said, the Huge, Powerful hook that WoW has is that it can become an online community of friends- many people these days don't actually care much for the game, but instead care for the friends they've made in the game, and can't bring themselves to quit because it would let these people down/cut off contact with them- and they're your friends!

Activision/Blizzard totally knows this aspect, it's why so much effort is going into improving connectivity among people, like Real-ID and cross-realm dungeon finder.

So I'm not the only who is thinking about leaving wow? Interesting...