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8-09-2011 @ 10:24AM
I have recently started wondering what other names Blizzard has trade marked recently. Where would one go to find out? If MoP is not the next Xpack, then Blizzard will have, or will soon be, applying for a trademark for the Xpack's REAL name, correct? I'm going to paraphrase Sherlock Holmes and say, After eliminating all other possibilities, the answer that remains, however unlikely, must be the truth. Are there other possibilities at this point in time?
8-09-2011 @ 10:45AM
http://tess2.uspto.gov/ is the site for searching the trademark archives. If you click the structured button near the top, and use search term "Blizzard Entertainment, Inc" (including quotes) with the field set to Owner Name, you'll get a list of all the trademarks that list them as the owner. You'll see tons there, including some that never amounted to anything. However, there are different types. If you drill down in, you can get an idea of what they're planning to use it for: Ashbringer, for instance, lists under goods and services "comic books." That's why Mists of Pandaria is a big deal; it's goods and services list computer games and all kinds of stuff that goes with expansions: mousepads, game guides, etc, etc, etc. It's also exactly the same kind of trademark filed for previous expansions.
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