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8-09-2011 @ 10:45AM
http://tess2.uspto.gov/ is the site for searching the trademark archives. If you click the structured button near the top, and use search term "Blizzard Entertainment, Inc" (including quotes) with the field set to Owner Name, you'll get a list of all the trademarks that list them as the owner. You'll see tons there, including some that never amounted to anything. However, there are different types. If you drill down in, you can get an idea of what they're planning to use it for: Ashbringer, for instance, lists under goods and services "comic books." That's why Mists of Pandaria is a big deal; it's goods and services list computer games and all kinds of stuff that goes with expansions: mousepads, game guides, etc, etc, etc. It's also exactly the same kind of trademark filed for previous expansions.
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