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8-09-2011 @ 11:54AM
- "Trademarking things you don't intend to use is illegal." Who said they didn't intend to use it? There are many, MANY things that are trademarked that do not end up as flagship brands.- "The media buzz would be too negative" and "Lose/lose because the people who are excited would become angry and the people who are angry would become angrier" and "at that point, the media story is less likely to be "Hey, here's the new expansion" than "Why did Blizzard lie?") So Blizzard would be wasting a whole lot of free advertising, and making the gaming media upset they wasted energy on a fraud."This isn't an announcement, or even a representation. Blizzard filed a trademark application. Any conclusions we lept to were our own doing. In other words, his isn't a media buzz Blizzard started (wink); this was a buzz over a form of "data mining". Blizzard would much rather have control over when information is released about upcoming products than some minor backlash people might feel over a rumor they could easily distance themselves from having started. They could always fall back and point out that they never announced *anything* - others speculated about what the filing meant; Blizzard represented nothing. Corporations plant false leads to drum up attention all the time - a few weeks of speculation about what the expansion might be, some free market analysis on how people react to the panderan concept - these are all good things for Blizzard. Besides, when was the last time Blizzard did *anything* based on how they felt their playerbase would react?This filing might be exactly what everyone suspects. In fact, I would say it is definitely more likely than not. I am merely cautioning that Blizzard seems to hint at panderans whenever they are feeling pranky, and it would be a great way to shut down the announcement spoilers if they decided to go that route. It makes perfect sense for Blizzard to want their next expansion to be the result of a controlled "burst" of emotion at a time when they very well may be facing their biggest challenge to WoW yet - SWTOR.
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