@ Ronin
Why can't it be both? It could be a joke ("middle-finger" to the
data-miners would be in the same vein) that they know will generate
press for the game at a time with SWTOR is being ramped up while at
the same time giving them a plausible out to say that they never
"intended" to announce anything (the actual anticipated effect does
not have to be the same as the official "intended" effect). And no
matter WHAT it is (whether a complex joke or something that actually
is a step toward the real name of the next expansion) you can be
certain that Blizzard's PR and marketing departments are observing
every comment made on any website they can locate because, all press
is good press (whether intended or not).

There is absolutely nothing that prevents them from intentionally
planting something that they know will (or likely will) be interpreted
a certain way with the intention of throwing us off the trail,
breaking the market's habit of trying to peek under the wrapper or
just safely testing the concept in such a way that they can completely
back away from it later.

It would not surprise me at all if they wanted to set up a false lead
(intended) and chose Panderans as the false lead to set up just
because they thought it might be funny. And anyone who is putting out
opinions that "they couldn't / wouldn't / shouldn't do that" has
absolutely no way of knowing it, even if they turn out to be right.
They are, at the moment, the #1 MMO in the world, and have billions in
the bank to prove it. Trust me. They have a better idea of what they
are doing than we do.