I play Alliance because I like civilization. I want to be with the guys that live in huge, sophisticated cities. That value knowledge and diplomacy and don't see war as a lifestyle.
So I really never understood, what people saw in the Horde, an organization that rose from the remnants of a murdering, pillaging rabble of demonic savages, that now includes said (semi-reformed) demonic thralls, bovine shaman, greedy, unscrupulous miniature orcs, zombies hell-bent on killing everybody including their allies and recovering addicts.
I could never understand why those playing Horde felt so superior.

Then I created a Horde character and played through the revamped Lordaeron/Gilneas storyline. Once I got over my dislike of murdering innocents, it was awesome. Alliance? Wearklings. Every second quest had me slaughtering them by the dozen. Even the supposed elite 7th Legion was nothing but a bunch of mooks to me once I hit Level 20.
The Horde's story is one of conquest, of war and of victory. How can you not feel great, if your faction is displayed as the victor in every single conflict? Sure, you lose some battles, but in the end you get to take bloody revenge on the enemy commander.
By the time I had hit Level 60 and should have departed for Outland, I was burnt out on the Horde.
They talk about honour, but all they ever do is kill and wait for the next battle. Everything the Horde stands for is war. They're a society so dependent on war that without it, it would fall apart, because what would the Warchief be, without war?

Once the Alliance (or rather, Blizzard) finally recalls their own strengths, diplomacy (it's even a racial!), politics, smart tactics, this conflict will be over.

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