All of us posting here and on the official forums and on MMO - Champ need to realize that we are extremely loyal WoW player's - and also a minority when the entire base is looked at.

Cata has been shedding huge swathe's of the vast silent majority due the direction the game took.

Heroic's were too hard....just 3 normal 85's at launch....GC telling the 'bads' to learn to play...the death of the much loved WoTLK PUG raids across Naxx to ICC.

Sure, the regular poster on the forums and the fan sites felt the 'challenge' was good and Wrath Babies should go away etc etc....well they did and took their $$$'s with them.

With declining $$$'s and subs - Blizz is desperately trying to stop the bleeding and are now trying to make raids and heroic's accessible to all....whether it's nerfing content, giving easier access to powerful gear or their last chance to retain the 'casual' 'bad' base - the LFR tool slated for the next patch.

I work in a consultancy firm - my domain is telecomm....but I do have a friend who consults in the Electronic Entertainment space and he tell's me that 'Cata' has been an unmitigated disaster and that current active sub's are down 40% from the Wrath Peak - hence all this frantic activity - the fire's have been lit under the entire development team from top to bottom.

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