I found myself in this position a few months ago. The guild I had been in with some friends found itself dwindling towards the end of Wrath. The guild leader got hacked and decided to quit the game and a lot of the other members moved on to other guilds and that's how I inherited guild leadership.

The most important thing you can do is BE PATIENT! You aren't going to rebuild overnight.

As the author mentions, leveraging your uniqueness is key. In my case, the people left in my guild were all in the 25-30 range with careers which led to less hardcore play and a focus on weekends and nights. There are a lot of people out there looking for that kind of environment - we just had to find them.

The Guild Finder tool that Blizzard added was a big help to us. I opened up our recruitment as a casual/social guild. This allowed us to build a member base and meet new people while providing them with some of the guild perk benefits. We met a lot of great people this way.

When we had built up enough people I started scheduling casual raids for Saturday nights. We knocked out BoT, BWD, and TotFW within three weeks of each other and we are now working our way through Firelands.

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