Also on AOL
- Autos
- Technology
- Lifestyle
- Gaming
- Finance
- Entertainment on AOL
- Lifestyle on AOL
- Sports on AOL
- Travel on AOL
- More on AOL
Featured Galleries
Joystiq
© 2013 AOL Inc. All rights Reserved. Privacy Policy | Terms of Use | Trademarks | AOL A-Z HELP | About Our Ads

Reader Comments (Page 1 of 1)
10-28-2011 @ 1:51PM
Moeru said...
"Over the years, Blizzard has gone from a very secretive company to pulling back many of the curtains for players and fans alike, with peeks into the development process and getting out ahead of the speculation machine."
I was at Digg in London, ON last year and it's something they brought up. Game companies are usually very secretive about their methods and their engines, because it's been their bread and butter for years. But the fact is, it's hard to get people interested or educated in game development if it's closed. So a lot of companies are starting to open up on their design process and how their engines work.
In the end, it's the IPs (Intellectual Properties) that matter. Blizzard is making money off the franchises, not the technology (per se). So it makes sense for them to share so they can get (free) outsider insight and get people interested even more in the games.
Reply