I completely agree that there should be alternate content for nonraiders and nonpvpers at max level. I feel this is one area Blizzard has constantly failed. I think part of it is for the most part all progression is gear based which ultimately funnels us into either raiding or pvp. Azeroth is a massive world but we are mostly huddled in cities either waiting for a raid group or waiting for our dungeon or arena queues. While I am very happy with the current raid content I am ultimately unsatisfied with end game content. I pretty much log in to lead my raids, do transmutes and post auctions. There is just not much else to do that really is all the engaging. Sure there are achievements which are a fun distraction but they offer no real progression. I think pet battles is a great idea as it gives us something to do within Azeroth with progression but it is 't gear based. I'd love to see more of this type of stuff, minigolf at gallywix, boat races in 1000 needles, things spread around Azeroth to get us out of the damn cities and doing things.