To address the point that people think Cataclysm didn't have enough Alliance lore, I think they've been alternating with each release. There's no official evidence of that that I'm aware of, but consider:

1. In vanilla, Allies had all these epic quest lines. Horde mostly just collected 6 of this and killed 10 of that. Allies had a very personal reason to fight Onyxia, Horde just wanted some loot. And the final raid boss was Kel'thuzad, a traitor to the Alliance, though most people didn't really get to fight him. Pretty Alliance-centric.

2. BC swung back the other way a little, with a big redemption arc for the Blood Elves and the orcs meeting the Mag'har (And, unfortunately, Garrosh). Kael'thas and Illidan still meant more to the Alliance, and there was an arc for the draenai (But it felt a little undercooked to me), but the Horde got some spotlight.

3. Wrath is a very Alliance expansion. With the exception of Sylvanas' grudge against Arthas and the Horde meeting the taunka, all the major plot twists and motivators are more Alliance-centric, even the Wrathgate. The gnomes, dwarves and humans all learn more about their origins. The Alliance has much more interesting storlines in Dragonblight and Grizzly Hills. The neutral leader guiding both sides is a human paladin. The villain is a traitor to the Alliance. It's the Alliance's show.

4. Cataclysm gives you an orc for your neutral leader (Although Malfurion is pretty important, too), but I'd say it's the most balanced one to date, myself. There's a whole lot of night elf lore for the Alliance, while the Horde is learning how to live under Garrosh. I think the Horde has a stronger storyline, but not necessarily a more important role.

If anything, I'd say it's simply the Alliance's turn in MoP. But, again, that's just my observations, nothing official or anything.

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