I mentioned this upstream, but it bears repeating, the success of a modern MMO is all about character progression with end-game PvE. Plenty of MMO's start out strong in the early going, but they peter out because of imbalance, bugs, or grindy boredom at max level. In today's MMO market, you have to compete against wow's LFD with lots of accessible dungeons, and LFR, as well as a large bank of side games and daily quests with very nice cosmetic rewards and quests from 3 expansions, not to mention some extremely fun and epic quest lines that can be done casually (battered hilt, shadowmourne, wrathgate, Nagrand, shadowmoon valley/black temple/netherwing, Thorim's story in storm peaks, arthas in icecrown, etc).

The world is littered with MMO's that frankly can't hold a candle to wow's endgame. And look at what happened with cataclysm itself, blizzard skimped out on max-level stuff because they prioritized 1-60 old world azeroth. My assertion is that a better focus on max level would have kept the subscription loss to a minimum, and that the bulk of the unsubs were from the "well what do we do now" crowd that the game no longer held their interest due to lack of endgame content.

This is what I'm interested in seeing, how is swtor's endgame. Ball's in Bioware's hands, let's see what they do with it.