How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-23-2011 @ 5:21PM

Encarmine said...

As Senior Designer of Star Wars at Hasbro Toys, and avid WoW player, I found this article VERY close to home. Thanks for explaining the chaos of reality to the rest of the class.

12-23-2011 @ 5:27PM

Mathew McCurley said...

I don't think I'm more interested in anything more than I am about licenses.

12-23-2011 @ 5:53PM

Gendou said...

Encarmine: I do not envy you that job. Trying to balance the realities of toy design (design, manufacturing, costs) with one of the more obsessive fanbases out there must be frustrating.
I'm sure it's rewarding as well, but still...

12-23-2011 @ 6:05PM

Iirdan said...

@Encarmine: So YOU'RE the person I have to "thank" for all these bruises inflicted by Jedi younger siblings!

12-24-2011 @ 7:21AM

Mega said...

You should totally do a AmA( AskMeAnything) over on reddit.com/r/IAmA/ I think a ton of people would be interest in what you do.

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