How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-23-2011 @ 5:39PM

Encarmine said...

There may yet be a future for you in the business! Consider how corporations such as Disney, and Hasbro (now self titled in recent years as: "The Licensed Play Company"), are positioning their futures in building strong IP's. In only the last couple years Hasbro has turned IP's like Transformers, G.I.Joe and Battleship into major motion pictures with a massive partnership with Paramount, and started a joint venture television channel (the HUB) to further showcase brands such as My Little Pony, Strawberry Shortcake and Family Game Night. Company's are now using their brand's to expand the scope of their business, as well as break into international markets, by following the same business model's that made Star Wars the success it continues to be. The world gets smaller everyday, and these strong IP's help company's to bridge the cultural divides as they expand their business across the globe.

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