How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-23-2011 @ 5:42PM

Gniver said...

Licences bring another problem: cancellation. When you buy a big licence you have to pay regardless of the game's success. This means that if the game isn't a big success right away the licensee must cancel in a hurry. The same if the game starts to do so-so business for a period.

But MMO's are a long haul business. If the customers fear that the characters that cost so much time and effort will be deleted and the game they bought unplayable, they will keep away. A licensed MMO could have a real rapid death spiral.

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