How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-23-2011 @ 5:47PM

shatnerstorm2 said...

I think "idiot" is a bit harsh. Judging from his comment, Kotick didn't say that TOR wouldn't be profitable; he simply was *implying* that after Lucas' cut and the development costs, he "wasn't sure how the economics would work", i.e, it would be difficult to make a profit from his point of view.

Of course, all of this depends on exactly how big Lucas' cut was from TOR, but I think Kotick's point was that putting "Star Wars" on your product isn't cheap. Whereas with Blizzard, their games are essentially 100 percent profit for them because they own all the licensing rights.

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