How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-23-2011 @ 6:03PM

perderedeus said...

Naturally, licensing IP is going to cut into your profits. I would say Bioware made a mistake if and only if the IP wasn't particularly powerful... but Star Wars? It is a powerhouse. Let us also remember that Bioware has been responsible for making two very popular Star Wars adventure/RPG games, strengthening their hold on the genre and their capabilities with the IP. If Lucasarts went it alone, sans Bioware, I doubt they would have anywhere near the same success... perhaps initially, but long-term?

Of course, we'll have to see if even this Bioware-backed MMO will have long-term success. I can say this... I'm savoring it, and enjoying it immensely. It's just what I needed to break a 7 year stint of WoW. I like that there are story elements crafted for my experience alone, but also multiplayer options a-plenty for when I want to partner with fellow players.

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